Parallax websites are compelling and easy to follow. However, because all of the graphics and text are on one page and these sites often use video, they can also be a performance nightmare if not optimized correctly.
As e-commerce continues to grow, Web performance is being thrust into the spotlight. However, new performance statistics indicate there’s significant work to do to improve overall website performance and reach industry standards.
Despite claims that slow websites are a major turnoff for site visitors the problem is growing. However, there is a bright spot, as some websites have caught on to an emerging key metric for the usability of a website and the user experience it delivers: Time to Interact (TTI).
WordPress is a great platform for easily creating websites, but it suffers from a flaw that can be fatal in today’s SEO world: It’s slow. Everyone knows it’s slow. The problem is, users are impatient, and you’ll likely lose customers when your WordPress site loads in anything more than the acceptable response time. And it gets worse: Google factors in website load time when determining search engine rankings so if your site is slow users never make it to your site at all.
A waterfall chart, a form of data visualization that maps the cumulative effect of sequentially introduced values, can help. When tracking Web performance, a waterfall chart can help determine how long it takes for each action between the Web server and the user when a user accesses a website. This data can help website administrators understand how individual elements of a their sites are impacting performance.
The web is trending bigger in absolute terms of size, requests and content. User expectations are, however, trending in equal measure towards faster speeds.
Is there a new website speed standard? The gap between shopper expectations and e-retailers’ performance is expanding at an exponential rate as consumers identify an ideal load time at less than three seconds.
From expecting your website to load in milliseconds to constantly judging your website aesthetics, today’s 21st century e-commerce customers have exceedingly high expectations and it’s up to you to have the right website monitoring solution in place to manage end user experience and address these demands.
Is your website loading like it has a piano on its back? Learn how bulky images and other media may be to blame, and how you can regain your website speed with simple tools for image optimization and website performance analysis.
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